We live in a conscious society where conservation and environmental issues have taken the forefront rather than one’s individual success. Embracing sustainability is the best way to maintain this culture. This is when the phrase “Reduce, Reuse and Recycle “comes into play.
One of the most pressing matters in resulting from the production and consumption of products is the ‘Wastage’. Our growing demand for ‘fast fashion’ has resulted in tonnes of discarded materials, and resources threatening environmental and social well-being on a global scale.
This Practice is a set of principles focused on waste prevention that encourages the redesign of resources so that all materials are reused. Zero wastage or minimal wastage encompasses more than eliminating waste through recycling and reuse, it focuses on restructuring production and distribution systems to reduce waste.
Aauraa Home Fashion has been a pioneer in finding ways to implement new solutions that could change the way one thinks about reducing wastage.Aauraa Home Fashion being an ardent promoter of sustainability recently has started an initiative called “Greening the Environment” where a wide range of trees were planted as a contribution to a better environment. The notion of reducing wastage was brought into action here. To help maintain the plantation, the waste water from the employee’s quarters goes through an RO treatment, making it fit for domestic use. This treated water is then re directed to the plantation field making this entire initiative a socially responsible commitment.
Aauraa Home Fashion follows the concept of “Cradle-to-Cradle”, taking responsibility for a product’s impact from the sourcing of the materials to its ultimate disposal. In an effort towards the development of this new practice, Aauraa Home Fashion now has adapted to organic alternatives in production and the packaging of their products. Taking into consideration the betterment of the environment, Aauraa Home Fashion is constantly making changes and tailoring towards an Eco-Friendly and Green living.
Aauraa Home Fashion, through years of implementing environment friendly and sustainable practices will continue to develop the mantra (ideology) of Reduce, Reuse and Recycle.