Consumers are becoming smarter with their purchases. The general society have become more conscious on environment and sustainable practices. Quality has overtaken the quantity in aspects of consumer behaviour.

Fortunately, manufacturing companies worldwide now have begun to take measures to reduce their carbon footprint. Eco-or environmentally friendly manufacturing protects the planet from exploitation and conserves natural resources.

When a manufacturing unit embraces sustainable production methods forgoing its traditional practices for a more environmental friendly way and to promote sustainable and innovative manufacturing, it also could be considered a Factory for the Future.

Aauraa Home Fashion has always been a pioneer in eco-friendly production methods.

Responsible and virtuous, with a drive for innovation, our factories have been pro-actively designed to use energy efficiently, conserve natural resources and generate zero waste.

We care deeply about how each product is made and its impact on the environment, and we have intentionally built our supply chain to support responsible production from raw material to finished good.

We believe in responsible manufacturing that will extend the shelf life of a product with the motto of reduce, reuse and recycle.

Sustainability in factories bridge over 4 areas; energy, sourcing, water and waste in terms of manufacturing practices.

Aauraa has efficiently managed to embrace all four areas by usage of renewable solar powered energy, reverse osmosis water plantations, cradle to cradle recycling concepts etc.

Aauraa also has started an initiative called “Greening the Environment” where a wide range of trees were planted as a contribution to a better environment. The notion of reducing wastage was brought into action here. To help maintain the plantation, the waste water from the employee’s quarters goes through an RO treatment, making it fit for domestic use. This treated water is then re directed to the plantation field making this entire initiative a socially responsible commitment.

Also, as a GOTS and OEKO TEX -100 certified Home Textile exporter from Karur, the ecological requirements is being maintained in the factory and sustainability is practiced in all ways possible.

System certification of ISO 9001:2008 measures the systemized production in the factory and thereby fulfilling the production requirements in terms of the law required to be a Fair Practice company.

At Aauraa we consider these practices more as a ‘journey rather than a destination’ to constantly improve sustainability and eco manufacturing with the consciousness that we work at the greater end of the market to improve sustainability throughout the products that we produce.

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