AAURAA HOME FASHION and it’s women – weaving a new tradition in women’s empowerment

When we buy clothes or textiles or home furnishings etc., do we any day wonder where is it from, or who made it or how many where involved in the process? Indeed, it is very likely that our everyday textiles have travelled the globe before getting to us but have we ever noticed the ubiquitous “Made In…” labels in it.

We might not have noticed or thought about such trivial stuff before as we lived in a fast paced world, but it is high time for us to ask these, and other, questions about the stuff we buy.

We are familiar with the argument that investing in the economic empowerment of women drives the growth of their families and the community around. This is because women reinvest 90% of their income in their families and their community.

Globally, the apparel and textile sector is among the largest employers of women workers. The sector holds great power and potential to impact the lives of millions of women in low-income areas and, by extension, their families and communities. Making sure that impact is positive is critical.

Women’s economic empowerment is about women’s ability to choose whether to work, how much to work, and how to spend or save their incomes. Thus, effective approaches should be holistic, integrated, and strategic, such that they consider and incorporate the full spectrum of factors involved.

The legacy of AAURAA HOME FASHION and the core priority of the company from the day it was founded in 1995 was not just to be the leading home textile manufactures but to empower as many women as possible from their neighbouring locality by training them in textile manufacturing process and providing them with decent livelihood. Our aim is to level the employment field for disadvantaged women by providing bold livelihoods options that enhance women’ economic status, dignity, and decision-making within their families.

We are one of the biggest textile companies in Karur, India where 75% of the staff working are women.

We work with underprivileged women from rural background with low levels of income, sparse access to education and health services, limited job security as well as limited land and inheritance rights, lacking in basic amenities and are mostly uneducated.

We believe empowerment is more than just training them technically. But true empowerment comes from proper mentoring and teaching life skills. Thus the primary concern of ours is to impart in them the knowledge and understanding that promotes meaningful and informed participation in decision-making at the family, community and higher levels of social administration

We train them, motivate them, teach them to face life and make them financially independent.

These women are given a proper government certified training on home textile manufacturing for three months with an incentive and  once they are qualified they are then promoted to various departments and are motivated and given individual responsibilities and made to grow professionally  .

We also provide them with a workplace-based women’s health program to provide them with general and reproductive health education, as well as strengthen the workplace to better manage and support women’s health.

Empowering these women isn’t just a “feel good” corporate social responsibility (CSR) move for us but rather an economic opportunity that helps promote the sustainability of local communities.

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